TECHNICAL SEO MASTER TRACKER — WordPress + Hostinger

 

🌐 TECHNICAL SEO MASTER TRACKER — WordPress + Hostinger

🧭 Week 1 — SEO Fundamentals & Setup

🎯 Goal: Understand how search engines crawl, index, and rank your WordPress site.

✅ Tasks

  • Connect domain to Google Search Console

  • Connect domain to Google Analytics 4

  • Verify site ownership (HTML tag / DNS / file upload)

  • Check “Allow search engines to index site” in WordPress → Settings → Reading

  • Generate XML sitemap (Rank Math / Yoast)

  • Submit sitemap in GSC

  • Review robots.txt (allow site, disallow /wp-admin/)

🧠 Learn

  • How search engines crawl & index

  • Robots.txt vs Meta Robots

  • Sitemap types (XML, Image, Video)

  • Crawl budget basics

🧰 Tools

  • Google Search Console

  • Rank Math or Yoast

  • Screaming Frog (for later audits)

🏗️ Week 2 — Site Architecture & Internal Linking

🎯 Goal: Build a crawl-efficient structure.

✅ Tasks

  • Use “Post Name” permalinks

  • Audit categories/tags — merge duplicates

  • Add breadcrumb navigation

  • Link related posts internally (minimum 2 internal links/post)

  • Test for orphan pages using Screaming Frog

🧠 Learn

  • Flat vs deep architecture

  • Canonical URLs

  • Pagination & faceted navigation

🧰 Tools

  • Rank Math → Links Counter

  • Screaming Frog → Crawl Depth

  • GSC → Coverage report

⚡ Week 3 — Performance & Core Web Vitals

🎯 Goal: Optimize speed & user experience.

✅ Tasks

  • Enable LiteSpeed Cache plugin

  • Turn on Page Optimization (CSS/JS minify)

  • Convert images to WebP

  • Enable lazy loading for images

  • Activate Cloudflare CDN

  • Check CWV via PageSpeed Insights

🧠 Learn

  • LCP, CLS, INP metrics

  • Caching layers (browser, server, CDN)

  • Impact of hosting & compression

🧰 Tools

  • PageSpeed Insights

  • GTmetrix

  • Hostinger hPanel → Performance

📱 Week 4 — Mobile SEO

🎯 Goal: Make your site 100% mobile-friendly.

✅ Tasks

  • Use responsive theme (Astra / Kadence / GeneratePress)

  • Test with Mobile-Friendly Test

  • Check GSC → Mobile Usability

  • Remove intrusive popups

  • Verify viewport meta tag

🧠 Learn

  • Mobile-first indexing

  • Responsive vs dynamic design

🧰 Tools

  • Google Mobile-Friendly Test

  • GSC → Mobile Usability

🧩 Week 5 — Structured Data (Schema)

🎯 Goal: Get rich results with schema markup.

✅ Tasks

  • Enable Schema in Rank Math → Schema Templates

  • Add schema per post (Article / FAQ / Product)

  • Test schema in Rich Results tool

  • Fix validation errors

🧠 Learn

  • JSON-LD format

  • Schema types and markup syntax

🧰 Tools

  • Rank Math Schema Generator

  • Rich Results Test

🧱 Week 6 — JavaScript SEO & Rendering

🎯 Goal: Ensure Google can render JS content.

✅ Tasks

  • Test rendering via GSC → URL Inspection

  • Compare raw HTML vs rendered DOM

  • Audit any plugin-generated JS blocking content

🧠 Learn

  • Server-side vs client-side rendering

  • Rendering delays and crawl behavior

🧰 Tools

  • Screaming Frog (JS Rendering Mode)

  • Chrome “View Rendered Source” extension

🔗 Week 7 — Redirects, Status Codes & Log Analysis

🎯 Goal: Keep site crawl flow clean.

✅ Tasks

  • Install Rank Math Redirections

  • Fix 404 errors (via GSC → Pages report)

  • Remove redirect chains

  • Audit response codes in Screaming Frog

  • Analyze logs (optional advanced task)

🧠 Learn

  • 301 vs 302 vs 307

  • Canonical vs redirect

  • Crawl frequency & log patterns

🧰 Tools

  • Screaming Frog

  • Log Analyzer / Excel

🌍 Week 8 — International SEO & Automation

🎯 Goal: Optimize for global reach and automation.

✅ Tasks

  • Add hreflang tags (via WPML or Polylang if multilingual)

  • Use Looker Studio dashboard (Search Console + Analytics)

  • Automate monthly audits

  • Create SEO maintenance checklist in Notion

🧠 Learn

  • hreflang best practices

  • Python basics for SEO automation (optional)

  • Using Looker Studio

🧰 Tools

  • WPML / Polylang

  • Looker Studio

  • Python + GSC API (optional)

🧰 Continuous Maintenance (Weekly / Monthly)

✅ Weekly

  • Check GSC coverage & CWV

  • Fix new crawl errors

  • Monitor 404s and redirects

  • Update plugins & WordPress core

✅ Monthly

  • Re-run Screaming Frog crawl

  • Test site speed again

  • Review top pages for indexing or ranking drops

  • Backup and security scan

🏆 BONUS RESOURCES

Learning

  • Google Search Central Blog

  • Screaming Frog Blog

  • Aleyda Solis’ “Crawling Mondays”

  • Ahrefs Blog → Technical SEO

Communities

  • Reddit: r/TechSEO

  • Facebook: Technical SEO Group

  • Slack: Women in Tech SEO

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