udemy- section 2 - Introduction Keywords

 

udemy- section 2 - Introduction Keywords -video-1

Keyword Research 

> keywords are a list of words, purchase which describes the business products and services

>keywords are added to the campaign so that when users search anything on google, it matches with the keywords and it triggers the ads

> keywords are integral part of the search campaigns. therfore they need to be absolutly relevant to users seach query 

> there is no specific number of keywords which are needed in an ad group. it depends on the keywords seach volume and users search queries.

so when users come to google and do a search query the search query matches with our keywords and that is when our ad gets triggered and shown to the users and that is why keywords play an integral part in our seach campaign it is extremely important that we do proper research of keywords to find out the right set of keywords which really people are searching because that is when our ads will trigger to the right relevant users and they will click on our ads and come to our website now in order to add keywords ther are varioius tools which we use as well we are going tosee that today also with keywords specially, ther are no specific number of wkeywords which we need to add in a it might vary from busines to business no, in order to do keyword selection what we think of it in this manner is there can be three types of keywords which we primarly  will be adding in our campaign the first one is going to be a one word keyword a one word keyword can be lets say foe example nike is going to be very generic in nature such keywords are primarly used when our prime focus is on branding awareness creation we want our ads  toget triggered a lot many times and shown to various customers across the google network and that is when we make use of one word keywords for increasing the reach and trying to reach out to a maximum number of users on the google network the second type of keyword which we an add here is going to be two word or three word keywords which are primarly going to be the ones which we use for are they are specific in nature and this is the once which we use primarly for sales and lead generation so these can be examples can be buy nike shoe sale nike shoe discount nike shoe which will be used primarly for selling and lead generation purposes

the third type of keyword which you can consider adding in your campaign can be the long tail keywords which are primarly more than three words now they can very specific in nature and  primarly used again for sales and leads generation however thet are not so recommended most of the thime beacause users dont search with long tail keywords on the on google search engine and because of which their search volumes are going to be pretty less and we dont recommend those to many in the campaign so these can be the three types of keywords which we would like to add in our campaigns and now to do our keywords research google provide us with a keyword research tool keyword planner tool inside our google ads platform we can go to this tool and we can search for keywords this tool is connected to google at the back end and it pulls real time data about what searches people are really doing what is the search query? what is the volume on these keywords? what is the kind of competition on these search queries and what is the bidding happening on them? and from here we select our keywords which we want to add in our campaigns so lets have a look at this guys how are we can make use of this keyword planner tool so once we log in to our google ads account we can go to the keyword planner tool so on the left pannel there are tools which is provided to us and in this we can go to planning in planning, the first tool itself is the keyword planner tool so from here you can access it and which is what is going to we are going to look at how we can use  you can come to discover new keywords and now you can mention the product or services which you plan to advertise so lets say we are advertising iphone 14 so you can search for that keyword and now google will give you specific data over here in this particular manner so lets have a look at this so the first column shows as keywor by relevance which is basically the search queries which are happening on google related to iphone 14. so that we get to see this particular manner the second column is going to be average monthly searches which is the average number of searches which are happening for these keywords on a monthly basis and then we can also see the three month change three month change is basically in the last three months google is trying to tell us whether there was any difference there was any change in the seacrch volumes or not so if it says -90%, which basically means that in the laast three months the search query for this particular keyword dropped by 90% also you get to see why oh my change which is year on year change which is a comparison between this month versus same month last year also google is giving you data about competition is how many business are using this keyword in their campaign so google gives you a degree ,high,medium, low, high means a lot of companies are using this keyword in their campaigns medium is some companies are using it and low would be very few campanies are using that particular keyword and the last one is going to be bid amount what is the minimum bid amount people are paying to for this keywords to show their ad on top of page? okay so that is why  its called top of page and what is the maximum they are paying for that keyword to show on the top of page so you can get to seea range over here that what is what bidding you should do when you are starting off with this keyword when youre planning to add this keyword so this is the information which we get to see on the  planner tool apart from this you can also do a lot of refinement of the keywords okay and then select ones which you really want to add to your campaign so you can refine keywords by various segments, which is band or non brand we can do it by capacity also so in brand or non brand we can basically segment the data brand keywords means keywords which are which contain the brand name in it ,like iphone 14 pro max ,iphone 14 pro, iphone 14,15,14 plus these are all brand keywords why ,becuase it has the name iphone in it non-brand keywords would be those which does not have the brand name in them so incase if iam not selling anything else apart frrom iphone ,then i can certinly go ahead and remove this from the list and similarly i can look at the other keywords shown over here and if anything seems not relevant my business i can start removing them also so in this manner i can remove them so this will automatically go ahead and trim down the list of keywords which has been given to us so this is one way of refinement which can be done aprt from that you can also add filters so lets say we want to see only keywords which has iphone 14in them so ican filter by that also in this manner i can apply the filter and now we are going to see only keywords related to iphone 14 in the list you can see the list has redused now to 645 keywords out of 1007  furthermore you can add more filters to this lets say i want to see only those keywords whose competition is medium so now this will further trim down and now we are seeing only medium competition keywords and you can see that the number has further dropped t 126 keywords so in this way we are able to go ahead and filter a lot of the keywords and select and pick the right keywords which are most relevant for us and now once  you have the information in place you can select your keywords in this particular manner and you can add them to your campaign so for adding them to a campaign what we can do is we can go to plan and we can go to existing campaigns so here we will be able to see all the campaigns which are there in our account and we can select the campaign we can select the ad group and then we can add this will straight away add those keywords into our specific campaign so this is how we are able to you can see on the right side on the account status as well that these keywords are in the account now this is a very simple way by which you are able to add keywords to your existing campaign the other option which we also get over here is you can select some keywords and you can do forecast on them to see what kind of clicks impressions can you get from them and then you decide whether you really want to add them to a new campaign or not so for doing that we can select those keywords which you want to addd and you can put them first in a plan putting them in plan means that i want to do a forecasting on them to understand what they are what kind of clicks impressions can they bring in? so lets see that so you can add them to plan in this particular manner so you will see they will say in plan and saved and now that they are in plan we can go to forecast which is right beside keyword ideas and in forcaste now it can give us a prediction so now you can see it is giving us a prediction of these keywords which we selected that if we add those keywords with a daily budget of 640 rupees okay we might get these many conversions in the next month which is the month of march you can do this forecasting for next month, next week, next quarter you can choose the time period and now google gives you a estimated number over here lets say that this is he kind of conversons clicks and impressions we are getting and the spend is around 20 zero zero zero iam saying that 20 000 is not something which iam willing to pay right now im looking at a three 10000 rupees a month spend so can i get an estimate on that i can certainly go ahead and do so by modifying my daily budget i can modify my daily budget and now with my modificatied daily budget google will again give me an estimate of what kind of clicks impressions, conversions can i anticipate so now the numbers have changed as you can see and its giving me an estimated based on around 10000 rupees montly spend so this is how we are make use of this tool also to do a little bit of budget calculation estimations which we can do and then once it looks decent to us that it is some thing which you like to go ahead with we can create the campaign we can give it a new way to keep a campaign name we can give the new budget which we have decide  and save so this will be a new campaign which we have built out okay which has one ad group with these keywords with a 300 rupees per day budget and now all is required in this campaign to be done is creating the ads we can go to the ad section and do so

the other option which we also  get over here is you can select some keywords and you can do a forecast on them to see what kind of clicks impressions can you get from them and then you can deside whether you really want to add them to a new campaign or not so for doing that we can select those keywords which you want to add and you can put them first putting them in a plan means that i want to do a forecasting on them to undersatand what they are what kind of clicks impressions can they bring in? so lets see that so you can add them to a plan in this particular manner so you will see they will say in plan and saved and now that they are in plan we can go to forecast which is right beside keyword idea and in forecast now it can give us a prediction so now you can see it is giving us a prediction of those keywords which we selected that if we add those keywords with a daily budget of 650 rupess okay we might get these many conversions in the next month which is the month of march you can do this forecasting for the next month, next  week, next quarter you can chose the time period and now google gives you a estimated number over here lets say that this is the kind of conversions ,clicks and impressions we are getting and the spend is around 20 000 iam saying that 20000 is not something which iam willing to pay iam looking 10000 a month spend so can i get an estimate on that? i can certainly go head and do so by modifying my daily budget i can modify my daily budget and now with my modified daily budget google will again give me an estimate of what kind of cliks impressions , conversion, can i anticipate so now the number have changed as you can see and its giving me an estimated based on around 10000 mothly spend so this is how we can make use of this tools also to do a little bit of budget calculation estimations which we can do and then once it looks decent to us that it is something which you like to go ahead with we can create the campaign we can create the campaign we can give it a new way to keep a campaign name we can give the new budget which we have decided and save it so this will be a new campaign which we have built out okay, which has no ad group with these keywords with a 300 per day budget and now all is required in this campaign to be done is creating the ads we can go to the ad section and do so i hope this make sence and now you understand how the keyword planner tool is used for selecting keywords adding them to an existing campaign also using it for a new brand new campaign you can do estimations and then add keywords from here it is always recommanded that whenever you plan to add any keywords we should be doing it from this 

i hope this make sence and you understand the whole process 

thank you

ఇది Udemy Section 2 – Introduction Keywords – Video 1: Keyword Research యొక్క తెలుగు అనువాదం (డిజిటల్ మార్కెటింగ్ పద్ధతికి అనుగుణంగా సులభంగా అర్థమయ్యేలా):

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🔹 కీవర్డ్ రీసెర్చ్ (Keyword Research)

➡️ కీవర్డ్స్ అంటే ఏమిటి?
కీవర్డ్స్ అంటే మన వ్యాపారం లేదా ఉత్పత్తులు/సేవలను వివరించే పదాల జాబితా.
ఇవి మన Google Ads క్యాంపెయిన్‌లో జోడిస్తాం.

ఎవరైనా గూగుల్‌లో ఏదైనా వెతికినప్పుడు, వారి సెర్చ్ క్వెరీ మన కీవర్డ్స్‌తో సరిపోతే, అప్పుడే మన యాడ్స్ ట్రిగ్గర్ అవుతాయి (అంటే గూగుల్‌లో చూపబడతాయి).

➡️ కీవర్డ్స్ సెర్చ్ క్యాంపెయిన్‌లో చాలా ముఖ్యమైన భాగం.
అందుకే మన కీవర్డ్స్ యూజర్ల సెర్చ్ క్వెరీకి సరిపోవాలి మరియు రిలోవెంట్‌గా ఉండాలి.

కీవర్డ్స్ సంఖ్యకు ఏ ఫిక్స్‌డ్ రూల్ లేదు — అది బిజినెస్ నేచర్ మరియు సెర్చ్ వాల్యూమ్ మీద ఆధారపడి ఉంటుంది.

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🔹 కీవర్డ్స్ రీసెర్చ్ ఎందుకు అవసరం?

యూజర్లు గూగుల్‌లో ఏదైనా వెతికినప్పుడు,
వారి సెర్చ్ క్వెరీ మన కీవర్డ్స్‌తో మ్యాచ్ అయితేనే మన యాడ్స్ వారికి కనిపిస్తాయి.

అందుకే సరిగ్గా కీవర్డ్ రీసెర్చ్ చేయడం చాలా అవసరం.
సరిగ్గా రీసెర్చ్ చేసిన కీవర్డ్స్ ద్వారా మన యాడ్స్ సరైన టార్గెట్ యూజర్లకు కనిపిస్తాయి, వారు క్లిక్ చేసి మన వెబ్‌సైట్‌కి వస్తారు.

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🔹 కీవర్డ్స్ రకాలూ (Types of Keywords)

సాధారణంగా మేము మూడు రకాల కీవర్డ్స్ వాడతాం ⬇️

1️⃣ One-word Keywords- SHORT TAIL KEYWORDS

ఉదాహరణ: Nike, iPhone, Adidas
ఇవి Generic Keywords, అంటే సాధారణ పదాలు.
వీటిని Brand Awareness / Reach కోసం వాడతారు.
అంటే, మన యాడ్స్ ఎక్కువ మందికి చూపించాలనుకుంటే వీటిని వాడవచ్చు.

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2️⃣ Two or Three-word Keywords- MID TAILS KEYWORDS

ఉదాహరణలు: Buy Nike Shoes, Nike Shoe Sale, iPhone 14 Discount
ఇవి Specific Keywords — ముఖ్యంగా Sales & Lead Generation కోసం వాడతారు.

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3️⃣ Long-tail Keywords (3+ words)

ఉదాహరణలు: Buy Nike running shoes online, Best price for iPhone 14 Pro Max
ఇవి చాలా స్పెసిఫిక్‌గా ఉంటాయి, కానీ Search Volume తక్కువగా ఉంటుంది,
అందుకే ఎక్కువగా వాడమని సిఫార్సు చేయరు.

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🔹 Google Keyword Planner Tool

కీవర్డ్ రీసెర్చ్ కోసం గూగుల్ మనకు Keyword Planner Tool ఇస్తుంది.
ఇది Google Ads లోని Tools → Planning → Keyword Planner లో ఉంటుంది.

ఈ టూల్ Google Search డేటా ఆధారంగా చూపిస్తుంది:

• ఏమి సెర్చ్ అవుతోంది

• నెలవారీ సెర్చ్ వాల్యూమ్

• గత 3 నెలల మార్పులు (3-month change %)

• ఏడాదికి ఏడాది మార్పు (YoY change)

• Competition స్థాయి (High / Medium / Low)

• Minimum & Maximum Bid Amount (Top of page bid range)

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🔹 Example: iPhone 14 Keyword Research

ఉదాహరణకు “iPhone 14” అని టైప్ చేస్తే,
గూగుల్ మనకు రీలవెంట్ కీవర్డ్స్ జాబితా ఇస్తుంది.

మనకు ఆ జాబితాలో నుండి —

• Search Volume ఎక్కువగా ఉన్నవి,

• Competition మన బడ్జెట్‌కి తగినవి,

• మరియు బిజినెస్‌కి రీలవెంట్ కీవర్డ్స్ —
  అవి ఎంచుకోవచ్చు.

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🔹 Refinement (Refining the Keyword List)

Google Keyword Planner లో మీరు కీవర్డ్స్‌ని ఫిల్టర్ చేయవచ్చు:

• Brand vs Non-brand Keywords

  • Brand: iPhone 14 Pro, iPhone 14 Plus

  • Non-brand: Best smartphone 2023, Buy latest mobile

• Competition Filter:

  • Medium Competition మాత్రమే చూపించు.

• Keyword Contains Filter:

  • “iPhone 14” ఉన్న కీవర్డ్స్ మాత్రమే చూపించు.

ఇలా ఫిల్టర్ చేయడం వల్ల సరిగ్గా సరిపోయే కీవర్డ్స్ మాత్రమే మిగులుతాయి.

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🔹 Forecasting (Budget Planning)

కొన్ని కీవర్డ్స్ ఎంచుకుని వాటి మీద Forecast చేయవచ్చు.
దీనివల్ల మనకు అంచనా లభిస్తుంది:

• ఎన్ని Clicks వస్తాయి

• ఎన్ని Impressions వస్తాయి

• ఎన్ని Conversions వచ్చే అవకాశం ఉంది

• మొత్తం Monthly Spend ఎంత అవుతుంది

ఉదాహరణకు:
మీరు ₹640 Daily Budget పెడితే → 20,000 Monthly Spend.
మీరు ₹10,000 Monthly మాత్రమే ఖర్చు చేయాలనుకుంటే → బడ్జెట్ మార్చి, అంచనాలు తిరిగి చూడవచ్చు.

ఇది మనకు ప్లానింగ్ మరియు బడ్జెట్ అంచనా వేయడానికి చాలా ఉపయోగకరం.

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🔹 Adding Keywords to Campaign

సరైన కీవర్డ్స్ సెలెక్ట్ చేసిన తర్వాత:

1. వాటిని మీ Existing Campaignలో జోడించవచ్చు
   లేదా

2. కొత్త Campaign సృష్టించి, దానిలో జోడించవచ్చు

Steps:

• Planner → Plan → Existing Campaign

• Campaign & Ad Group ఎంచుకోండి

• “Add to Campaign” పై క్లిక్ చేయండి

ఇలా కీవర్డ్స్ క్యాంపెయిన్‌లో చేరతాయి.
తర్వాత మీరు Ads Section లోకి వెళ్లి మీ యాడ్స్ క్రియేట్ చేయవచ్చు.

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✅ ముగింపు

ఇప్పుడు మీరు నేర్చుకున్నారు:

• కీవర్డ్స్ రకాల గురించి

• Keyword Planner Tool వాడడం

• Filters & Forecasts ఉపయోగించడం

• Campaign లో కీవర్డ్స్ జోడించడం

ఇవి అన్నీ డిజిటల్ మార్కెటింగ్‌లో Search Campaign Success కి బేస్‌గా ఉంటాయి.
ఎప్పుడూ కీవర్డ్స్ జోడించే ముందు — Keyword Planner Tool ద్వారా రీసెర్చ్ చేయడం తప్పనిసరి.

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video-2

Keyword match types

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keywords are words or phrases that are used to match ads with ther terms people are searching for the keyword match types dicate how clisely the keyword needs to match with the users search query in order for the ad to be considered for the action so you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to home to hone in on specific user searches.

so what we spoke about earlier was with keywords are going to be the features which we use for triggering our ads now in order to show our ads give google also provides us  with a feature called keyword match types so much types are going to be a feature by which you can go ahead and trigger and use keywords in specific manner so there are types of keywords which google provides us with which is going to be broad match prase match and exact match keywords broad match keywords are those where in what we are saying is when a user comes to google and does a search query related to our keyword plural version of our keywords ,misspelling of our keyword, or synonyms or variations of our keyword, there are chance that the ad might trigger to them so lets see this guys how we can use this with examples so lets say we are doing a particular search query and the keywords which we have in place in our campaign is a Nike shoe and this is what we are doing with respect to broad match keyword so now with respect to broad match lets say my keyword is nike shoe and the user comes to google and does a search query which is nike shoe or nike shoes or lets say a misspelling nike shoe or synonyms and variations of nike shoe which can be anything related to ths slippers  ,sandals, footwear , boots, bellies , all these search queries ,if they happens and if we have kept our keyword to be a broad match , chances are our might be shown to them so thats your broad match keyword similarly , we have phrase match lets take the same examples lets say our keyword is nike shoe, which is in phrase todays match if you want to keep the keyword in phrase match you have to add double quotes before and after when you add this keyword in the campaign how phrase match is going to work is google says that only when people will search for your keyword with something written before or after or inbetween only then the ad might trigger something like this buy nike shoe  sale ,nike show, nike show discount or lets say nike is the best shoe so if these kind of search queries happen, then only the ad might trigger so that becomes phrase match you can see for now by now already that phrase match becomes more relevant if iam a nike show seller i would be preferring to show my ads to such kind of users and not to the broad users which we saw earlier because a broad match can attract a lot of relevant and irrelevant traffic as well and that is why broad is mostly used when our purpose is more towards branding and awareness creation if our objective is to sell and generate leads ,then we prefere only phrase match keywords similarly moving forward the third type which you get over here is exact match 

lets take the same example of nike shoe and here again if you want the keyword to behave like an exact match we have to add square brackets before anf after and inthis case google says an exact match only when the user searches the exact keywords exact match of your keyword then or if the user searches something which has the same meaning as your keyword, something like shoes of nike if i say nike shoe or shoe of nike the meaning is same till the time the user search queries meaning and your keywords meaning is same the add might trigger so fro example in this case it will trigger but if the user query is nike shoe discount then the ad will not trigger right?

because in this case the meaning is changing it is not same as nike shoe so that is what is going to be your exact match so i hope noe you get the idea about how these are working so broad match is going to be a little bit broader audience to whom we are catering trying to show our ads then comes in inside it is your phrase match which is little bit more relevant ,specific kind of audience, which we are looking at to show our ads to and then comes eact match which is far further more relevant very tightly themed and targeted users who are exactly searching for your keyword or something which has the same meaning as your keyword only then the ad gets triggered so these are the three types of match types which you will be able to apply on your keywords every keyword cn have a single match type lets see this guys how can use them and apply them on the google ads platform so once we are in the account we can go to our campaign in which we want to apply this to our keywords so well go to the keyword section which is search keywords and here just beside the keyword itself you can see there is a match type column so very easily you can come here and select the match type in this particular manner and apply them every keywords can have a match type if you add a keyword by default it will be in the braod match so this way we can go ahead and apply a match type and use them for our campaigns i hope this make sence and now you understand the purpose and use of keyword match types in the google ads campaigns thank you.

video-2

అద్భుతం 🌟 — మీరు ఇప్పుడు “Keyword Match Types” గురించి పూర్తి Digital Marketing Pro-level Telugu Explanation కావాలనుకుంటున్నారు — అంటే advanced, classroom narration styleలో, స్పష్టమైన ఉదాహరణలతో, practical usageతో.

కింద మీరు చదవబోయేది ఒక ప్రొఫెషనల్ తెలుగు నరేషన్ స్క్రిప్ట్,
దీన్ని మీరు వీడియో narration, note material, లేదా blog post గా నేరుగా వాడుకోవచ్చు.

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🎯 Google Ads Keyword Match Types – పూర్తి వివరణ (Pro Level in Telugu)

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🔍 1️⃣ Keyword అంటే ఏమిటి?

Definition:
Google Ads‌లో Keywords అనేవి మీరు ఎంచుకునే పదాలు లేదా వాక్యాలు, వీటి ఆధారంగా మీ Ads యూజర్ల సెర్చ్ క్వెరీస్‌తో సరిపోలుతాయి.

Meaning:
యూజర్ Google లో ఏదైనా సెర్చ్ చేస్తే, ఆ సెర్చ్ లో ఉన్న పదాలు మీ keywords తో సరిపోతే — అప్పుడు మీ Ad చూపించే అవకాశం ఉంటుంది.

Example:
మీ keyword “Nike Shoes” అయితే — యూజర్ “Buy Nike Shoes Online” అని టైప్ చేసినప్పుడు మీ Ad trigger అవ్వవచ్చు.

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⚙️ 2️⃣ Keyword Match Types అంటే ఏమిటి?

Google Ads‌లో keywords‌ని ఎలా match చేయాలో Googleకి చెప్పడానికి ఉపయోగించే ఒక systemనే Keyword Match Types అంటారు.
ఇవి Googleకి చెప్పే నియమాలు — “ఎంత దగ్గరగా యూజర్‌ సెర్చ్‌ నా keyword‌కి సరిపోతేనే Ad trigger అవ్వాలి?” అని.

ఇవి మూడు ప్రధాన రకాలుగా ఉంటాయి 👇

1. Broad Match (విస్తృత సరిపోలిక)

2. Phrase Match (వాక్య సరిపోలిక)

3. Exact Match (ఖచ్చిత సరిపోలిక)

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🌐 3️⃣ Broad Match (విస్తృత సరిపోలిక)

Syntax:

nike shoes

(ఏ కోట్స్ లేదా బ్రాకెట్స్ అవసరం లేదు)

Definition:
Broad Match keywords Googleకు చెబుతాయి —
“నా keyword‌తో సంబంధం ఉన్న పదాలు, వేరియేషన్లు, synonyms, misspellings — ఏవైనా వచ్చినా నా Ad trigger చేయొచ్చు” అని.

Example:
మీ keyword: nike shoes
యూజర్‌ సెర్చ్‌ చేస్తే 👇

• nike shoes

• nike shoe

• buy nike slippers

• sports footwear

• branded sandals

ఈ అన్ని సెర్చ్‌లకీ మీ Ad trigger అయ్యే అవకాశం ఉంటుంది.

Use Case:
✅ Branding & Awareness campaigns కోసం బాగుంటుంది.
🚫 కానీ sales-focused campaigns లో irrelevant clicks వచ్చే అవకాశం ఎక్కువ.

Pro Tip:
Broad Match వాడితే Negative Keywords తప్పక జోడించండి.
(ఉదా: “cheap”, “free”, “used” వంటి పదాలు block చేయండి)

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💬 4️⃣ Phrase Match (వాక్య సరిపోలిక)

Syntax:

"nike shoes"

Definition:
Phrase Match keywords అంటే —
యూజర్‌ search query లో మీ keyword అచ్చంగా ఉండాలి, కానీ దాని ముందు లేదా తర్వాత మరికొన్ని పదాలు ఉండొచ్చు.

Example:
Keyword: "nike shoes"
Trigger అవ్వగల search queries: 👇

• buy nike shoes

• nike shoes online

• nike shoes discount

• best nike shoes for men

Trigger కానివి:

• nike slippers

• shoes by nike company (ఎందుకంటే “nike shoes” అచ్చంగా లేదు)

Use Case:
✅ Lead generation & Sales campaigns‌కి perfect.
✅ ఎక్కువ relevance, తక్కువ irrelevant clicks.

Pro Tip:
Phrase Match అనేది Balance mode — Reach కూడా దొరుకుతుంది, Relevance కూడా ఉంటుంది.

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🎯 5️⃣ Exact Match (ఖచ్చిత సరిపోలిక)

Syntax:

[nike shoes]

Definition:
Exact Match keywords Googleకి చెబుతాయి —
“యూజర్‌ search query నా keyword‌తో అచ్చంగా ఒకేలా ఉండాలి లేదా అదే అర్థం convey చేయాలి, అప్పుడే Ad trigger అవ్వాలి” అని.

Example:
Keyword: [nike shoes]
Trigger అవ్వగల search queries: 👇

• nike shoes

• shoes of nike

Trigger కానివి: 👇

• nike shoes discount

• buy nike shoes online

Use Case:
✅ Highly targeted campaigns కోసం ఉపయోగిస్తారు (Sales, Leads).
🚫 Reach తక్కువ, కానీ Conversion rate ఎక్కువగా ఉంటుంది.

Pro Tip:
Exact Match వాడేటప్పుడు ప్రతి keyword పైన CPC (Cost Per Click) కొంచెం ఎక్కువగా ఉంచండి — ఎందుకంటే ఇవి అధిక intent ఉన్న యూజర్లను target చేస్తాయి.

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⚖️ 6️⃣ Comparison Summary

Match Type	Symbol	Example	Reach	Relevance	Best Use
Broad Match	None	nike shoes	⭐⭐⭐⭐	⭐	Branding, Awareness
Phrase Match	" "	"nike shoes"	⭐⭐⭐	⭐⭐⭐	Sales, Traffic
Exact Match	[ ]	[nike shoes]	⭐	⭐⭐⭐⭐⭐	Conversions, Leads

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🧩 7️⃣ How to Apply Match Types in Google Ads

Steps:

1. Google Ads లోకి వెళ్లి, మీ Campaign > Ad Group → Search Keywords ట్యాబ్‌కి వెళ్ళండి.

2. Keywords కాలమ్‌ పక్కన Match Type Column కనిపిస్తుంది.

3. మీరు అక్కడే keyword match type మార్చవచ్చు.

By Default:
కొత్తగా keyword add చేస్తే — అది Broad Matchలో ఉంటుంది.
మీరు కావాలనుకుంటే " " లేదా [ ] సింబల్స్ ఉపయోగించి Phrase / Exact గా మార్చండి.

Example:

Broad → nike shoes  
Phrase → "nike shoes"  
Exact → [nike shoes]

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🧠 8️⃣ Advanced Tips for Pros

• 🔸 ప్రతి campaign లో 2–3 match types mix చేయడం మంచిది.
  (ఉదా: “nike shoes” – Phrase, [nike shoes] – Exact)

• 🔸 Regularగా Search Terms Report చూసి irrelevant queries block చేయండి.

• 🔸 Broad Match వాడేటప్పుడు Smart Bidding (e.g. Maximize Conversions) enable చేయండి.

• 🔸 Phrase / Exact Match వాడేటప్పుడు Manual CPC bidding బాగుంటుంది.

• 🔸 Keyword Performance ని A/B test చేయండి — CTR, Conversion Rate ఆధారంగా optimize చేయండి.

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🎓 9️⃣ Real-World Example

Suppose మీరు ఒక Nike Store owner.
మీ target: online sales increase చేయడం.

Match Type	Keyword	Trigger అవ్వగల Search	Trigger కాని Search
Broad	nike shoes	nike footwear, nike slippers	—
Phrase	"nike shoes"	buy nike shoes online	nike running footwear
Exact	[nike shoes]	nike shoes	nike shoes discount

👉 మీరు Conversion-focused campaign చేస్తే — Phrase + Exact Match Combination Best.

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✅ 10️⃣ Conclusion

సారాంశం:

• Broad Match → ఎక్కువ reach, తక్కువ control

• Phrase Match → మధ్యస్థ reach, మంచి relevance

• Exact Match → తక్కువ reach, గరిష్ట relevance

మీ campaign objective ఆధారంగా వీటిని mix చేసి ఉపయోగించండి.
Sales / Leads కోసం – Phrase + Exact
Brand Awareness కోసం – Broad + Phrase

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✨ Pro Marketer's Formula

Broad → Branding
Phrase → Traffic + Intent
Exact → Conversions + ROI

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video-3

Negative keywords

Negative keywords list 

hi guys welcome to this sesson 

in this session we are going to talk about negative keyword and negative keyword list so in the google ads account we can also negative keywords 

negative keyword:

negative keywords are keywords which are added to campaign to not show our ads when they are triggered. negative keywords help to filter out irrelevant traffi exposed to the ads. negative keywords help to improve the ctr of the ads . these keywords can also have match types , broad,phrase, and exact.

so in the google ads accout we can also add negative keywords , negative keywords are those keywords which we add which are used for when we dont want to show our ads for such keywords, search queries happening on google so these keywords we add in the campaign so that our ads dont appear for irrelevant search queries so these can be a lot of search queries which are happening on google which might not be relevant to our business and we would not want our ads to appear for those queries because it will be not relevant people might click on our ads but not do business with us and this might make us spend a lot of money so negative keywords really help us to filter out all the irrelevant search queries and it stops our ads from appearing  for them.

lets take a practical example of this lets say iam into a business where i provide car rental services so i want to appear for only search queries related to car rental service however there are a lot of search queries which are happining related to buying a car, selling a car, car repair,car accessories, car parts. so in these search queries people who are doing these  search queries are not my relevant customers so what iam going to do is iam going to add all of these as my negative keywords and i tell google that please dont show my ad when such search queries are happining on google so negative keywords turn out to be a really impactfull feature on the platform which we can use to help us filter out irrelevant search terms, first of all and secondly it help to improve our click through rate our ctr improve because now we are targeted to a specific kind of audience to whom only we are showing our ads and third we it can also help us to reduce our spend on google and make our campaigns much more economical you can also add them at an ad group level a

so lets see this guys 

we can add these negative keywords at various levels you can add them at a campaign level would mean that those negative keywords will apply to all the ad group in that particular campaign in the same manner you can add negatives to the ad group level which will be specified if you add it at an ad group level, then it is going to be applied to that particular ad group apart from this negative keywords can also have match types just the way we have normal match types for normal keywords you can have a broad match negative or a phrase match negative or an exact match negative which works in the exact same manner like we spoke about in the last video its just that they are going to be negative keywords so they will block your ads for those search queries 

lets have a looks guys how this is going to be apart from this also what you have is the negative keyword list which you can create inside the google ads account which can be done at an account level so lets have a look at both of these guys how we can apply negative keywords to our campaigns so once we are inside the campaign guys so lets a select a campaign first and then start from there lets say i want to add some negative keywords to this campaign 

so i'll go inside the campaign  i'll go to the search keyword section and now right beside the search keywords there is negative search keywords which you can go to and here now you can add your negative keywords so this as we spoke about it you can ad them at a campaign level  

so it can be applied at a campaign to this campaign or you can do it at an ad group level also and here one by one you can add all your negative keywords you can add in this manner and you can save them so this is how negative keywords get added in the campaign apart from this if you want to add negative keywords at an account level you can do that well you cn come to the specially the admin section in admin you can go to the account settings where you can add negatives here negative keywords and you will be able to add account level negatives over here so you can add the keywordss over here in this manner you can add account level negatives so this will apply to all the campaigns in the account i hope this makes sence and now you understand how negatives works and how you can practically use them in the campaigns in our google ads platforms

Thank you.

🎥 Video 3 – Negative Keywords & Negative Keyword List (Telugu Pro-Level Explanation)

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👋 Introduction

“హాయ్ ఫ్రెండ్స్, ఈ సెషన్‌కి స్వాగతం!
ఈ రోజు మనం Google Ads‌లోని ఒక అత్యంత ముఖ్యమైన concept అయిన Negative Keywords మరియు Negative Keyword Lists గురించి లోతుగా తెలుసుకుందాం.
ఈ ఫీచర్‌ మీ Ads మీద ఖర్చయ్యే ప్రతి రూపాయిని సరిగా ఉపయోగించడానికి చాలా కీలక పాత్ర పోషిస్తుంది.”

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🔍 1. Negative Keywords అంటే ఏమిటి?

Definition (Pro Level):
Negative Keywords అనేవి మనం Google Ads‌కి ఇవ్వే “బ్లాక్ లిస్ట్ పదాలు”.
యూజర్ ఆ పదాలతో సెర్చ్ చేస్తే మన Ads అసలు కనబడకూడదు అని Googleకి చెప్పడం.

Why Important?
సింపుల్‌గా చెప్పాలంటే:

• Irrelevant traffic ను తొలగిస్తుంది

• CTR (Click Through Rate) పెరుగుతుంది

• Budget wastage తగ్గిస్తుంది

• Highly targeted audience‌కి మాత్రమే Ad చూపిస్తుంది

Professional Explanation:
Google Ads మీ keywords‌కు related అన్ని సెర్చ్‌లకు Ads చూపిస్తుంది.
కానీ అదే సమయంలో, వ్యాపారానికి సంబంధం లేని పదాల వల్ల unnecessary clicks వస్తాయి.
అక్కడే Negative Keywords ఉపయోగపడతాయి.

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🎯 2. Negative Keywords ఎలా పనిచేస్తాయి?

మీరు ఏ keyword‌ను Negativeగా add చేస్తే,
ఆ పదం లేదా దాని variation సెర్చ్‌లో వస్తే —
మీ Ad ట్రిగ్గర్ కాదు.

Example:
మీ వ్యాపారం → Car Rental Services
Irrelevant searches →

• car for sale

• used cars

• car repair

• car parts

• car accessories

ఇవి మీ customers కాదు.
కాబట్టి వీటిని Negative keywords‌గా add చేస్తే →
మీ Ad వీరికి చూపబడదు.

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🚀 3. Negative Keywords వల్ల లాభాలు

✔️ 1. Irrelevant Traffic తగ్గిస్తుంది

ఎవరు మీ service కొనబోరు, వాళ్లకు ad కనిపించదు.

✔️ 2. CTR పెరుగుతుంది

Relevant audience మాత్రమే ad చూస్తుంది → CTR naturally improves.

✔️ 3. Budget‌ని Protect చేస్తుంది

Unwanted clicks‌ను prevent చేస్తుంది → CPC wastage తగ్గుతుంది.

✔️ 4. Conversion Quality పెరుగుతుంది

High-intent users మాత్రమే landing page‌కు వస్తారు.

✔️ 5. Campaign మొత్తం Performance మెరుగుపడుతుంది

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🧩 4. Negative Keywords కూడా Match Types కలిగి ఉంటాయి

Google Ads‌లో Normal keywords‌కు ఎలా match types ఉంటాయో,
Negative keywords‌కు కూడా Broad, Phrase, Exact match types ఉంటాయి.

🔸 Negative Broad Match

keyword meaning‌లో ఏ భాగం వచ్చినా Ad block అవుతుంది.

🔸 Negative Phrase Match

పదం అదే క్రమంలో వచ్చినప్పుడు మాత్రమే Ad block అవుతుంది.

🔸 Negative Exact Match

యూజర్ అచ్చంగా ఆ పదం search చేసేప్పుడు మాత్రమే Ad block అవుతుంది.

Note:
Negative match types blocking rules, positive keywords‌ కంటే పూర్తిగా strict గా పనిచేస్తాయి.

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🚗 5. Real-Time Practical Example

మీ బిజినెస్: Car Rental Services

మీరు Target చేయాలనుకునే search queries:

• car hire Hyderabad

• self drive car rental

• rent a car

• cab rental near me

కానీ యూజర్లు ఇలా కూడా సెర్చ్ చేస్తారు:

• buy new car

• car insurance

• car spare parts

• used car sale

• car repair shop

• car showroom

👉 ఇవన్నీ మీకు zero-business-value searches.
👉 ఇవన్నీ క్లిక్ చేస్తే — మీ డబ్బు వృధా.

అందుకే negative keywords must.

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🏗️ 6. Negative Keywords ఎక్కడ Add చేయాలి?

Google Ads‌లో negative keywords‌ని మూడు స్థాయిల్లో add చేయొచ్చు.

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🥇 1) Campaign Level Negative Keywords

👉 ఇవి మొత్తం campaign‌లో ఉన్న అన్ని Ad Groups‌కి apply అవుతాయి.
ఈ search queries campaign‌లో ఎక్కడా కనిపించకూడదు అనిపిస్తే –
Campaign-level negative వాడాలి.

ఉదాహరణ:
మీ car rental campaign‌లో
“car accessories” → negative ఎక్కడా కనబడకూడదు.

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🥈 2) Ad Group Level Negative Keywords

ఇవి కేవలం ఒక Ad group కి మాత్రమే apply అవుతాయి.

Example:
మీ Ad Group → "Self Drive Car Rental"
Negative → “with driver”

(అది వేరే ad group‌కి relevant కావచ్చు)

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🥉 3) Account Level Negative Keyword List

👉 ఇది ఒక advanced feature
👉 ఈ list‌లోని negative keywords అన్నీ మొత్తం account‌లోని అన్ని campaigns‌కి వెంటనే apply అవుతాయి.

Usage example:
మీరు బిజినెస్‌గా "free", "cheap", "job", "service center" వంటి పదాలతో ఏమీ చెయ్యరు →
ఇవన్నీ ఒకసారి list‌లో add చేస్తే →
ఇక future campaigns‌లో automatic‌గా block అవుతాయి.

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🛠️ 7. Negative Keywords ఎలా Add చేయాలి? (Step-by-Step Practical Guide)

INSIDE A CAMPAIGN →

1. Select your campaign

2. Left menu → Keywords

3. Click Negative Keywords

4. Choose level:

   • Campaign

   • Ad Group

5. Enter your list

6. Save

ACCOUNT LEVEL NEGATIVE LIST →

1. Go to Tools & Settings (Admin)

2. Under “Shared Library” → Negative Keyword Lists

3. Create new list

4. Add keywords

5. Apply list to desired campaigns

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🧠 8. Pro Tips for Smart Marketers

✨ Regularగా Search Terms Report చెక్ చేయండి
Irrelevant queries కనిపిస్తే వెంటనే negative‌గా add చేయండి.

✨ Broad Match Campaigns‌లో Negative Keywords తప్పనిసరి
Otherwise irrelevant traffic flooding జరుగుతుంది.

✨ Negative Keywords = Quality Control
Positive keywords = Traffic generation

✨ Branded Campaigns‌లో “Free”, “Jobs”, “Offers”, “Customer Care Number” వంటి terms negative చేయండి.

✨ Best Strategy:

Brand Campaign → Wide negatives  
Sales Campaign → Strict negatives  
Performance Max → Account-level negatives compulsory

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🎤 Conclusion

“Negative Keywords అనేవి కేవలం blocking tool మాత్రమే కాదు —
ఇవి మీ Google Ads‌కి precision, control, మరియు maximum ROI అందించే అత్యంత శక్తివంతమైన optimisation weapon.”

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video -4

search terms

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in this session we talk about search terms

search terms are going to be a feature inside the search campaigns which well get to see 

this is a report which you get to see inside the campaign which tells us about what search queries are happening which are resulting into triggering our ads and our ads are being shown to users  we are getting clicks and impression from so the search term report shows a list of search queries which people did because of which our ad got triggered  and it will show us what kind of clicks impressions came from those ads so now this is going to be a really great report to get introduced to new search keywords which we can consider adding to our campaigns so you can go to these search terms on time and again basis and see what search queries are really happening can consider adding to our campaigns so you can go to these seach terms on time and again basis and see what search queries are really happening which is triggering our ads and from here in this report you can select the search queries which are really working for your campaign 

so the search term report  shows a list of search queries which people did because of which our ad got triggered and it will show us what kind of cliks impression came from those ads so now this is going to be a really great report to get introduced to new search keywords which we can consider adding to our campaigns so you can to these search terms on time and again basis and see what search queries are really happening which is triggering our ads and from here in this report you can select the search queries which are really working for our campaign and you can select them and add them to your campign as keywords lets see this guys on the platform practically how you can make use of this .

>search terms report is available  in every search campaign in the google ads account.

> this report shows which search terms are triggering our ads 

>with the help of this report we can add some potential good keywords to our campaigns

> we can also add some negative keywords with the help of this report 

so once we are inside the account we can go to insights and reports or you can select the campaign first okay inside which for which you want to do this so onnce we are inside the campaign we can go to insight and reports and we can go to the third option which is searcn terms so now you will be able to see the data in this particular manner so the first column shows us what is the search queries done by users which has triggered our ads then you can see the match type which shows us how the ad was matched how the search query matched with our keywords becuase of which it got triggering and shown to the users we can also see the clicks impression data over here as well and we can see ctr information also so looking at this search terms now you can select the onces which you want to add as keywords apart from adding them as keywords you can also use the search term report for adding some negative keywords when you go through the list you might find some keywords as not at all relevant to your business and you can add them as negative keywords also so lets see this so how we can add them as keywords so you can go ahead and select the keyword over here and then you can add them as a keyword or as a negative keyword so you can come here and then we can add them as keyword in our campaign so this is how a search terms report is used guys inside the search cmapign  its a very good resource again for finding new keyword ideas after the keyword planner tool which we usally use i make this makes sence 

and now you understand the use of search term report or search terms in search campaigns 

thank you so much 

ఇది మీ ఇచ్చిన Search Terms (Video-4) కంటెంట్‌ను ప్రొఫెషనల్ లెవెల్ తెలుగు డిజిటల్ మార్కెటింగ్ స్టైల్‌లో పూర్తిగా మార్చిన వెర్షన్:

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🔍 Search Terms – Professional Telugu Explanation

ఈ సెషన్‌లో మనం Search Terms గురించి మాట్లాడుకుందాం.

Search Terms అనేది Google Adsలోని Search Campaignsలో ఉండే ఒక ముఖ్యమైన ఫీచర్.
ఈ రిపోర్ట్ మన Ads‌ను ఏ యూజర్ సెర్చ్ క్వెరీలు ట్రిగ్గర్ చేశాయి, ఆ క్వెరీల ద్వారా మనకు ఎంత clicks, ఎంత impressions వచ్చాయి వంటి సమాచారం అందిస్తుంది.

📌 Search Term Report అంటే ఏమిటి?

Search Term Report అనేది:

• యూజర్లు ఏ విధమైన సెర్చ్‌లు చేశారో,

• ఆ సెర్చ్‌ల కారణంగా మన Ads ఎలా ట్రిగ్గర్ అయ్యాయో,

• ఆ క్వెరీల ద్వారా మనకి వచ్చిన impressions, clicks, CTR వంటి ముఖ్యమైన డేటాను చూపిస్తుంది.

ఈ రిపోర్ట్ ద్వారా మనకు కొత్త, ఉపయోగకరమైన keywords కనిపిస్తాయి.
వాటిని నేరుగా మన క్యాంపెయిన్‌కి Add as Keywords‌గా చేర్చుకోవచ్చు.

అలానే, రిపోర్ట్‌లో కనిపించే కొన్ని క్వెరీలు మన బిజినెస్‌కి పూర్తిగా సంబంధం లేకపోవచ్చు.
అలాంటి వాటిని మనం Negative Keywordsగా కూడా add చేయవచ్చు.

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✨ Search Terms Report వాడకం వల్ల వచ్చే ప్రయోజనాలు

• ✔️ Ads‌ని ఏ సెర్చ్‌లు ట్రిగ్గర్ చేస్తున్నాయో స్పష్టంగా తెలుస్తుంది

• ✔️ మంచి పనితీరు చూపించిన కొత్త కీవర్డ్‌లను క్యాంపెయిన్‌లో జోడించవచ్చు

• ✔️ పనికిరాని లేదా సంబంధం లేని సెర్చ్‌లను Negative Keywords‌గా బ్లాక్ చేయవచ్చు

• ✔️ CTR మెరుగుపడుతుంది

• ✔️ Budget వృథా కాకుండా కంట్రోల్ చేయవచ్చు

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📍 Search Terms Report ఎక్కడ దొరుకుతుంది?

1. Google Ads account‌లో Login అవ్వాలి

2. సంబంధిత Search Campaign select చేయాలి

3. పై Menuలో Insights & Reports‌కు వెళ్లాలి

4. అక్కడ Search Terms అనే ఆప్షన్‌ను క్లిక్ చేయాలి

అక్కడికి వెళ్లిన తర్వాత:

• Search Query (యూజర్ చేసిన actual search)

• Match Type (Broad / Phrase / Exact ఎలా match అయ్యిందో)

• Clicks, Impressions, CTR
  అన్నీ ఒకే స్క్రీన్‌లో కనిపిస్తాయి.

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🎯 Search Terms ద్వారా Keywords ఎలా Add చేయాలి?

• Search Term Reportలో కనిపించే క్వెరీలలో
  🔹 బిజినెస్‌కు సంబంధించినవి → Add as Keyword
  🔹 సంబంధం లేనివి → Add as Negative Keyword

ఒక్క క్లిక్‌తో క్యాంపెయిన్‌లో కీవర్డ్‌లను జోడించడం లేదా బ్లాక్ చేయడం చాలా ఈజీ.

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📝 ముగింపు

Search Term Report అనేది Search Campaigns‌లో అత్యంత శక్తివంతమైన ఫీచర్.
Keyword Planner Tool తర్వాత కొత్త కీవర్డ్‌లు కనుగొనడానికి ఇది బెస్ట్ సోర్స్.
ప్రాక్టికల్‌గా ఈ రిపోర్ట్‌ను తరచూ చెక్ చేస్తే, మీ క్యాంపెయిన్ పర్ఫార్మెన్స్ చాలా మెరుగుపడుతుంది.

ఇప్పుడు మీకు Search Terms యొక్క ఉపయోగం మరియు ప్రాక్టికల్‌గా ఎలా వాడాలో స్పష్టంగా అర్థమైందని ఆశిస్తున్నాను.

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ఇక్కడ short, sweet, clear, real-examplesతో, ప్రతి slideకి సరిపోయేలా manual Telugu PPT content ఇస్తున్నాను.
మీరు నేరుగా PPT లో copy–paste చేసుకోవచ్చు.

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⭐ Google Ads – Keywords Full Overview (PPT Ready Telugu Content)

(15 Slides Content Included)

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Slide 1 — Title Slide

Google Ads – Keywords & Search Concepts
Keyword Research | Match Types | Negative Keywords | Search Terms

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Slide 2 — What are Keywords?

Keywords = యూజర్లు గూగుల్‌లో వెతికే పదాలు + బిజినెస్‌ను వివరించే పదాలు
మీ Ads యూజర్ సెర్చ్‌కి match అవ్వడానికి వీటిని వాడతారు.

Example:
Keyword: nike shoes
User Search: buy nike shoes online → Ad trigger అవుతుంది

---

Slide 3 — Why Keyword Research?

✔️ సరైన యూజర్లు మన Ads చూడాలి
✔️ ఎక్కువ CTR (Click Through Rate)
✔️ Unnecessary clicks తగ్గాలి
✔️ Sales & Leads improve అవుతాయి

Example:
"iPhone 14 price" సెర్చ్ చేసే యూజర్ → High selling intent

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Slide 4 — Keyword Types

1️⃣ Short Tail (1 word)
Examples: Nike, iPhone
✔️ High reach
❌ Low relevance

2️⃣ Mid Tail (2–3 words)
Examples: Buy Nike shoes, iPhone 14 discount
✔️ Best for sales

3️⃣ Long Tail (3+ words)
Examples: Buy Nike running shoes online
✔️ High intent
❌ Low search volume

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Slide 5 — Keyword Planner Tool

Google Ads → Tools → Keyword Planner
దీనివల్ల చూడగలిగేవి:

📌 Monthly Searches
📌 Competition
📌 Top of Page Bid Range
📌 3-Month Change
📌 YoY Change

Example:
Search: iPhone 14 → related keywords జాబితా వస్తుంది

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Slide 6 — Keyword Refinement

Keyword Plannerలో Filters:

✔️ Brand Keywords
✔️ Non-Brand Keywords
✔️ High/Medium/Low Competition
✔️ “Keyword contains” filter

Example:
Filter → Contains: "iPhone 14"

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Slide 7 — Forecasting

Keyword Planner → Forecast
దీనివల్ల:

📌 Clicks
📌 Impressions
📌 CPC
📌 Conversions
📌 Monthly Spend

Example:
Budget: ₹600/day → Estimated clicks: X

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Slide 8 — Keyword Match Types (Overview)

Google Adsలో మూడు Match Types:

1️⃣ Broad Match
2️⃣ Phrase Match
3️⃣ Exact Match

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Slide 9 — Broad Match

Syntax: nike shoes
✔️ Related searches కూడా trigger అవుతాయి
✔️ High reach
❌ Irrelevant clicks వచ్చే chances ఎక్కువ

Examples:
Keyword: nike shoes
Triggers:
• sports footwear
• nike sandals
• running shoes

---

Slide 10 — Phrase Match

Syntax: "nike shoes"
✔️ Keyword as it is ఉండాలి
✔️ Good balance (reach + relevance)

Examples Trigger అవుతాయి:
• buy nike shoes
• nike shoes discount

Trigger కాదు:
• nike running footwear

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Slide 11 — Exact Match

Syntax: [nike shoes]
✔️ Highest relevance
✔️ Best for conversions
❌ Low reach

Triggers:
• nike shoes
• shoes of nike

Not triggered:
• nike shoes online
• nike shoes discount

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Slide 12 — Negative Keywords

Negative Keywords = Ads‌కు కనిపించకూడని పదాలు

Why Use?
✔️ Irrelevant clicks block అవుతాయి
✔️ Budget save అవుతుంది
✔️ CTR పెరుగుతుంది

Examples:
Business: Car Rental
Negative Keywords:
• car for sale
• used cars
• car repair

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Slide 13 — Types of Negative Keywords

🔸 Negative Broad → Related terms కూడా block అవుతాయి
🔸 Negative Phrase → Same phrase ఉంటే block
🔸 Negative Exact → Exact word ఉంటేనే block

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Slide 14 — Search Terms Report

ఇది చూపిస్తుంది:

📌 యూజర్ actual గా ఏమి సెర్చ్ చేశాడు
📌 ఏ సెర్చ్‌లు Ads‌ని trigger చేశాయి
📌 Clicks, Impressions, CTR

Use:
✔️ మంచి కీవర్డ్స్ → Add
✔️ చెడ్డ కీవర్డ్స్ → Add Negative

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Slide 15 — Conclusion

🔹 Keyword Research → బేసిక్ foundation
🔹 Match Types → Traffic control
🔹 Negative Keywords → Budget protection
🔹 Search Terms → Optimization

Best Strategy:
Sales కోసం → Phrase + Exact
Branding కోసం → Broad + Phrase

---

మీరు ఇప్పుడు నేరుగా PPTలో copy–paste చేసుకోవచ్చు!
అవసరమైతే:

✔️ PPT design templates
✔️ Icons + graphics
✔️ More slides
✔️ Narration Script

అన్నీ కూడా తయారు చేసి ఇస్తాను.

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section -3

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