udemy-section-3 introduction to ads and extensions

udemy-section-3 introduction to ads and extensions 

video-1

google ads formats overview:

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Google Ads Formats:

welcome to this session,

in this session we re going to talk about the google ads formats the differnt types of ads which we can create inside the google ads platform so lets have a look at this guys so the first one which is most extensively used right now is going to be responsive search ads responsive search ads are going to be textual ads which we can write over here in which we can write 15 headlines and four descriptions wherein out of the 15 headlines any three appear on the ad, and from the description any two google shows on the ad,google rotates your headlines and descriptions so that the ad looks new all the time and there are higher chances of people clicking on it you also get the option in this ad to pin or fix the headlines or descrption which are working best for us

Responsive search ads have 15 headlines and 4 descriptions. out of the 15 headlines any 3 headlines appear on the ad. out of the 4 descriptions, any 2 descriptions show on the ad. we can also pin/fix the best headline and description as per the performace.

Shoping Ad:

so thats the responsive search ad which we can create here other than this we also get to create our shopping ads are going to be the once which 

we use for e-commerce business like amazon where we are selling various poducts so for this is very useful and effective to run shopping ads where we can provide the image of the product price of the product description of the product and the business name these ads appear on google search and on ther google networks as well so ther are very effective in order to sell tangible products which we plan to sell for e-commerce brands   they are quite useful in addition to this we also get to create dynamic search ads.

shopping ads are the ones which comes on google search  and youtube these ads have an image description price of the product and the website name 

Dynamic search ads:

dynamica search ads are ones which are automated which are created by google as well so in this the headlines are automatically generated by google algorithm looking at the users search query and the the websites your websites content so google looks at what is the search done by the user and what is your website all about and it merges both of them together to produce the headlines the descriptions of this ad has to be provided by us which remains constant so how it works is as in when people are searching for different doing different search queries the ad shows with different headlines and that is why it can be used for multiple products you can advertise through a single dynamic search.

dynamic search ad is a type of text ad in which the headline is dynamically generated  by the  google algorithm the google algolrithm looks at the search query  and the website content to create to the headline.

Responsive Display Ad:

 and also here on the google ads platform you can create responsive display ad or image ads so these are going to be image ads where you provide images text videos and different sizes of images gets create automatically through the google ads tool.  so we can these images on our display network campaigns and show it on various content websites on the display network these ads are really useful for branding and awareness creation.

Responsive display ads are image ads which appear in the display network these ads are static banner ads with image, content, video. they appear on various content websites in the display network. they have some standard sizes like 300*250, 728*90, 160*600, 970*250.

Call Ad:

and also we get option to create call ads in the google ads platform 

this ad format is primarly used for generating business calls .so  if you are a business which requires customer calls so we go ahead and create call ads in such a case so this ad shows up  with the business phone number in the headline with a call icon provided this ad appears only on mobile devices or tablets which has calling facilities and you can generate a lot of business call trough them google also allows you to create mobile app ads 

Mobile app ad:

these are ads which we are primarily creating for promoting our mobile apps if we have a mobile app and we want people to download it and start using it in such a case we create this advertisement where we advertise the mobile application we tell people how good the app is what all things people can do with the app and now when they click on the advertisement they are taken to the google play store  or ios app store and they can install the app from there moving ahead the other types of ads can be video ads in which we have skippable in-stream ad 

Video ads- skippable instream ad:

this is going to be the skip ad, which we usually get to see on you tube when you are about to watch  a video content such an ad appears before the video content start when the video content is going on or at the end of it such ads this ad has been most extensively used video ad format so far this ad used for various reasons which can be for generating sales leads website traffic, brand awareness for all such purpose we can these skippable in-stream and this ad appears on youtube plus it can appear onther video content websites outside of youtube similarly, in video we also get to create in feed ad or video discovery ads  

In-Feed Ad:

in feed ads is the ones which we get to see on the youtube search page when you are searching for any videos you might see such ads where it is half of it is video, half of it is text so wherein showcase your product and services this ad format shows up on the youtube search page also it shows up on the watch pages of youtube when you are watching any videos you will see such an ad on the right hand side this ad is majorly used for product and brand consideration when you want people to consider your productor consider your brand and do business with you clicks on your website and check out your product then we are using this infrared other than this in video ads we have bumber ads as well which is a six seconds non-skippable ad 

Bumper Ad:

this is going  to be a type of ad format which is only used for branding and awareness creation so this ad we use for promoting out brand for lanching new products. so this is going to be six seconds where iin this ad appears before a video content start while the video content is going on or at the end of it this ad appears  on youtube also it appears on other video content websites outside of youtube so this is going to be six seconds where in this ad appears before a video content start while the video content is going on or at the end of it also it appears on other video content websites outside of youtube .

15 seconds Non-skippable ad :

and then comes the 15 seconds non-skippable ads as well which is a part of video ad format which is also used for branding and awareness creation this is going to be a longer ad with 15 seconds to explain our product and this is also used for branding wherein this ad appears before a video content starts while the video content is going on or at the end of it this ad appears on youtube and outside of youtube as well and is used mostly for awareness,creation and branding purpose other than video ads the other format which you a also get to create here on the google ads platform is going to be discovery ads okay which is used primarly 

Discovery ad:

its an image ad which we can create through the demand gen campaigns, and this is used for running image ads across your gmail, youtube, youtube shots and google discovery so this ad is majorly used to show ads on these pages, because google has identified these pages where a lot of traffic comes on a regular basis so you can use the discovery ad for sales leads purpose as well so these are going to be all the different types of ad formats or ad types which we get to create inside the google ads platform through different campaigns i hope this make sense and now you understand all the google ads  formats which we have here on the platform thank you so much guys for listening in to this session and i will see you in the next video 

6:04

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video-2

responsive search ad 
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 video-3

dynamic search ad 
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video-4

responsive display ad 
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 video-5

dynamic search ad 
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video-6

call ad 
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 video-7

google ads extensions overview 
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video-8

sitelinks extensions
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 video-9

call extensions
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video-10

callout extensions 
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 video-11

location extensions
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video-12

structured snippet extensions
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video-13

price extension
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video-14

promo extensions
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 video-15

lead form extensions
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video-16

app extensions
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 video-17

business name and business logo
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video-18

keyword insertion
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 video-19

countdown
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video-20

location insertion